Mrs. Plainsman Explains the Musers for You + More Ratings Talk

My lovely wife doesn't much care for The Ticket and she does not read this site, although she encourages me to keep doing it for some reason.  However, she does allow me to listen to The Musers when we are getting ready for work in the morning.

This morning, she looked at me and said:  "I know why people like this program."  OK, says I, I'll bite:  Why do people like this program?

"Because," she said, "people like to listen to men giggling."

I wasn't sure I heard her correctly.  She explained.

"These guys giggle a lot," she said.  "And when you hear a man giggle, it just makes you want to giggle along with him."

(Point of clarification:  She was not referring to Gordon's soon-to-be-retired faux-laff commercial intros.)

I don't know about the cause/effect she has identified, but I realized that she's right:  The Musers do giggle a lot.  I suppose it could be called laughter, but in fact our boys do a fair amount of gentle (of course) chuckling that doesn't really pass into the realm of all-out larfing.

Mrs. Plainsman, at least, finds it amusing and indeed, I will frequently hear her giggling along with the hosts even though she may not have been paying the closest attention to the topic on the table.

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I'm still puzzled by the ratings switcheroo we've been discussing, and I really do wonder if it might be an outlier.  Wondering if has something to do with the loss of 104.1 and the gap before 96.7 kicked in, as some Confessors have speculated.  I always strongly suspected that whole lot more people in the north metro listened on 104.1 than seemed to be generally acknowledged, and its loss without an FM replacement ready to go may have had a more damaging effect than Cumulus anticipated.  (This move seemed really ill-advised to me at the time.)   It went Ticket-dark the first weekend in October, so we had at least the better part of a month before the 96.7 went online, right?  But why would that affect the midday disproportionately?

As I say, puzzling.  Won't shock me to see midday rebound in the next book.  Nor if it doesn't.

I was out of the office yesterday midday and tuned into 103.3 to see what was up.  It wasn't a good sampling because Friedo was off that day.  Otherwise, I found the show pretty generic, although sportsy, and before too much time had passed I was back to BaD, gently drifting off to sleep (and from lane to lane) to the sound of one of Bob's oral essays.  Wonderful stuff.

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Now that we're all celebrating two decades of Ticket Greatness, we remind ourselves of the incalculable damage wreaked by the incompetent move to Victory.  All that marvelous material, fully digitized and easily transportable, completely lost.  

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