Hello, Larry

A week or so back an Anonymous Confessor who later identified himself as Larry in Mowry (love it) submitted a three-part comment.  (He said he had commented in the distant past, but was recently inspired by the uptick in comment quality.)   Many of his observations will have been made by Confessors from time to time, but I thought the presentation was original and thoughtful and the writing colorful.  I'm going to give you all three parts here, so it will go on a bit.  I have edited very slightly for for clarity.

I was purposely flipping between TSJ and The FAN this morning. Heard an interesting B&S ad: "Two best friends who grew up in Richardson and who relate to you...The Ben and Skin Show." Those weren't the exact words, but damn near. Obviously it's a double-edged sword strike. 

     --  1. "THL doesn't get you anymore, they're too big time." 

     --  2."We're like The Ticket and THL used to be; we live like/where you do, think like you do, have the same problems you do." 

Maybe I'm a sucker, but I thought it was a pretty effective commercial. There was another spot that touted K&C Masterpiece being "guys like you and your buddies," and one more about how The FAN has more local programming than the other two stations. Again, me, a sucker?, perhaps; but I found them effective.

Overall I've tried to give The FAN a fair amount of listening the past few weeks--during all hours of the weekdays/nights and weekend days/nights. In full disclosure, I'm a D1P1, so yeah I'm biased towards The Ticket, even if I'm trying my best not to be. Having said that:

Flat out, The Ticket is better than The FAN across the board where weekdays are concerned. Flat out. "No question," as Corby would say. I'd go as far to say that other than Mike Bacsik (Ticket ex-pat) and AT TIMES B&S (Ticket ex-pats), the shows and hosts are not good to plain awful. GBag, the show Bacsik is on, might be the worst of the lot (though he's solid). Then again New School might be the worst. But.

I can see why The FAN (I'm going to devote likewise listening time to ESPN for the next 2 weeks beginning Monday, so I'm not discussing them) has gained on and in some places tied or even surpassed The Ticket. Moreover I can see why this isn't a trend, why it'll most likely continue, and thus how we are probably witnessing, barring some big gestures by The Ticket, Rome fall. Not go away, mind you, but to no longer be an empire.

     -- 1. The FAN has, on every level, coopted damn near everything The Ticket does. This includes lingo, attitude, aping Ticket hosts, copying promotions and listener-love events such as Ticketstock and Summerbash, and damn near everything and anything else and in every possible way that makes The Ticket, The Ticket. They have been doing it long enough now that, they've gotten really really good at it. To the point that it sounds organic, seamless. It used to not be that way. However, they have hired enough Ticket ex-pats and have done enough homework, and have hired management types such as Gilbert and now Spittle who either helped shepherd The Ticket to its heights (Gilbert), or aped The Ticket to such a degree (and to such a success) in another market (Houston) that that station's hosts and listeners actually get pissed and think The Ticket has ripped them off (Spittle).

      --  2. I also heard the Corby "I love you Jeff (Staubach)" moment last week. That plays right into [the] B&S spot I heard. Frankly, the spot has a ring of truth to it. One thing I didn't hear from any FAN host was the self-promotion for one's band or the kickass concert seats/suite or being in some local celeb's suite for the Mavs or Stars game or about hanging/texting/chatting with local musician celeb A, B, or C. You might hear a sports figure's name dropped. But it's always tied into the sports topic at hand, and not in a personal "my close friend/running buddy"kind of way like we find on The Ticket (mostly THL, to be fair).

      --  3.While the guy talk aspect of the equation is definitely a player on The FAN, sports takes precedence. Other than Norm and to some extent BaD (at least for the B side of BaD), it's the other way around at The Ticket. I know this is going to sound crazy to the bit lovers out there, but the majority of sports-guy talk listeners tune in primarily for sports talk.

      --  4. Signal. Signal. Signal. You can hear The FAN anywhere in the DFW area and even into the vast hinterlands. The Ticket, not so much. The FM signal is not good. It's better in some places, worse in others. Indeed it's the perfect counterpart to its AM sister.

      --  5. "I" know who CBS is, what's a Cumulus Station?

      --  6. Website, apps, and web presence in general. The FAN = solid, industry standard job; Ticket = Y2K disaster did happen, but only to The Ticket -- which never recovered.

Final Analysis: [LiM is engaging in a little theater of the mind here; he's a D1P1, recall.  Sorry for the overexplaining.] I'm new in town/I'm 15-16 and discovering sports radio.   Hmmm. OK. Here's a CBS station called The FAN. I know what CBS is, and hell, it's the station that comes in the best. They have the Cowboys and the Rangers. If there was another station, I've never been able to pick it up where I live, or not very well. Wow. These guys speak to me. They're besties from Richardson who dig what I dig and have the same problems I have (maybe not the young "discovering" listener). They have cool listener appreciation gatherings. Etc. Oh, I finally found out about and gave The Ticket a try. I don't know, their supposedly badass show, THL, does nothing but gossip like my wife or gf with her friends about tv shows and Hollywood and talk out of their asses about everything they have no knowledge on (and about music like a teenager or college student does) .  .  .  and has no interest in talking about what they actually know, or are supposed to know (sports and everyday mundane guy crap). Besides, both stations sound just alike in lingo and for the most part in presentation. Except The FAN breaks at regular intervals and has more content per hour.

Then you have the Ticket listener, from D1P1 to P1 to P2 who, after having been kicked out of the treehouse so to speak by the cool kids, says "I'll try something else for a while," and finds out that yes, The FAN isn't as good on the whole, but the dialogue and language itself is familiar; and you know what? they actually seem to want me in their club. These guys are dealing with the same bulsh I am. We're all sitting in Section 233 at the Stars game, having some beers, having a good time.

The Ticket IS a much better station. But The Ticket is in trouble. Not sure if they can fix it. One thing is for sure, they did it all to themselves.

Not Larry in Mowry

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