Friday, June 20, 2014
A Question for Acquisitive Confessors
If you, oh, say, call D&M Auto Leasing to investigate a new vehicle, do you tell them that D&M sent you, as Craig and George instruct you?
And there are other hosts that implore you to mention their names when you patronize a sponsor.
The reason they entreat you in this way is obvious: They want the sponsor to know that their advertising with The Little One has paid off. So they will attribute value to their advertising dollars and purchase more time on the station.
Tonight's question is: Have you ever done it? What kind of reaction did you get?