Some interesting numbers from the last ratings book.
Ticket wins. Despite disappearing from the ratings world for a few days there.
Prize demo, 25-54 males, 6 a.m.-7 p.m.:
Same demo, 6 a.m. to midnight:
Prize demo, drive:
(Separate Norm, BaD, and Muser numbers not reported in the article.)
Fun fact: Lewin/Elfenbein was the only Fan show to beat ESPN in every hour, not sure if this was prize demo or across the board.
I was slightly surprised in the categories where ESPN beat The Fan. I don't follow the ratings very closely, but my guess would have been that The Fan would have nosed out ESPN across the board, and I sure would have expected RaGE to do a lot better against Galloway.
(By the way, I was speaking with a very astute guy in the heart of the prize demo the other day, a long time P1 (although not a fanatic), and he told me that he's drifted away from The Hardline. He doesn't object to particular content; he just said that when he would tune into The Hardline, it was "just all over the place." He said he was thinking Greggo was sounding pretty good these days. Dunno -- I haven't punched over to The Fan for awhile.)
Got nothing profound to say here. Just passing it along.
Thanks to a couple of readers for good email topics, at least one of which I'll try to get to shortly.
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