Monday, September 5, 2016
And Here Are the Finalists
My Ticket Confession and Your Plainsman grant Cumulus Media Inc., The Ticket 1310 AM and 96.7 FM, David Moore, and their respective successors and assigns, a perpetual, non-cancellable, worldwide, royalty-free right and license to use any of the following names for the segment nka "The Ranch Report." Oh, all right, you can send me something from the prize closet.
I've stayed away from David Moore-based names, because I have a feeling he may be destined for bigger things that might require his premature retirement from the Report.
The Star Telegram.
My personal favorite because it combines the name of the facility with the idea of communication. This would probably require a deal with the Fort Worth Star-Telegram, but here's the thing -- you leverage that into the newspaper being a sponsor of the segment. Big problem, though: David Moore is affiliated with the rival Dallas Morning News, as is The Ticket itself. Too bad.
The Range Report.
Cheap variation; leverages current name recognition. Reflects the wider open spaces in rural Frisco, the kind of landscape where real cowboys ply their trade, and the Jones's ownership of a large percentage of of north Texas real estate.
The Post from Polaris or The Polaris Post.
The Star. It's up north. It's the north Star. Polaris is the North Star. Leverage with sponsorship by Polaris personal recreational vehicles.
The Ford Focus.
Highly descriptive and an accurate description of David's report from the Ford Center (the name of the stadium itself at The Star, which is the name of the complex). And another leverage opportunity for Chris-Chris: Get the DFW-area Ford dealers, or an individual dealer, to sponsor the segment. Trademark infringement, using the name of a Ford model? After all, it draws attention to the Ford-ness of the Ford Center, which is what Ford wants by paying to slap it's name on the thing to begin with Get the crack Cumulus attorneys on it. If it's too much of a legal problem, then:
The Ford Follies.
The DM Report
All right, it's a David Moore reference. But the leverage opportunities for D&M Auto Leasing are too good to pass up. Much like the Musers' "Tell them that D&M sent you." Now if David's middle name is Nathan or Neal or something like that, you'd really have something.