This is not the Richie-Greggo post I promised last time out. It'll be up soon, I promise.
FIRST INTERIM RaGE THOUGHT:
Commenter Anon D posted a comparison of the Hardline and RaGE ratings for the last little while. I'm cutting and pasting his stuff:
They haven't made ANY dent in the Hardline's ratings. None. Zero. Zip. Nada.
Here's the monthlies, Men 25-54, 3-7p.
July Ticket 7.7 #1, Fan 1.8, 27th
Aug Ticket 7.9 #1, Fan 2.3 18th
Sep Ticket 8.9,#1, Fan 2.6,17th
Oct Ticket 9.7 #1, Fan 3.3, 12th
Nov Ticket 9.2 #1, Fan 4.3 6th
Dec Ticket 7.7 #1, fan 2.9 13th
Jan Ticket 8.4 #1, Fan 1.8, 27th
Feb Ticket 7.7 #1, Fan 1.7 22nd
As you can see, even the Fan's increase due to the playoffs and WS didn't hurt KTCK, due to the overall increase in sports listening (in other words, to paraphrase Rhyner, even the marginal p-3 found themselves listening to more sportsradio at that time)
And if you want a fun game- name 21 other stations that appeal more to men 25-54 than the Fan. Ticket and ESPN, 4 rock stations, a couple of country stations, a couple urban, 4 hispanic stations, you're still only at 14. Couple of news or talk, couple odds and ends (KERA? KEOM?), you're still only at 18. That's because stations like KISS and i93 (that appeal to teens) and KVIL (that appears to soccer moms) are more popular with men aged 25-54 than KRLD-FM.
The Fan thought they'd come in and take some of that big Ticket audience. And all they've managned to do is erode ESPN's numbers. (Down from a 4.1 Tie for 8th in July to a 2.6 and 17th in Feb for 3-7p. Down from a 3.7 to a 3.0 in M-F 6a-Mid.
Thanks once again to Anon D, this was absolutely terrific information, nicely digested. Amazing stuff, astounding that RaGE, for all its publicity and presence of Greg Williams, has done absolutely nothing in almost a year. (I have no idea whether it's doing better than what it replaced, which would at least be something -- I'm sure Anon D or some other hip commenter can enlighten us.)
Several readers have suggested that RaGE can't last long in its current configuration.
Here's my view -- it will last at least until February 2012, when,, we have surmised and Mike Rhyner has hinted, his Ticket future will be set. If he departs (I think this unlikely, but the possibility has been floated), RaGE will soldier on, because the calculus of drive competition would have pretty drastically changed. 105.3 knows that Corby has a love/hate relationship with the P1 and might well have the RaGE hang on to see if Mike R's absence might shake loose some listeners.
SECOND INTERIM RaGE THOUGHT
Since we're on a RaGE roll here, I've tried to tune in. Today wasn't a bad day to do so, as I'd already heard the Cubs fan thing on Gordon's segment on The Musers and there was too much hockey talk. When I spent some time on RaGE, I listened closely to see if I could identifiy what it was that was so frackin' weird about it.
I found it.
Whenever anyone other than Greggo is talking -- usually Richie -- that person uses the word "Greggo" constantly in his or her own remarks. This gives the impression that the speaker is (1) calling for Greggo to pay attention and (2)to respond to the speaker.
I never noticed it before. I invite you to tune into RaGE and listen to it for 10 minutes and count the number of times you heard the word "Greggo." Compare that to normal human conversation, including conversations you hear on The Ticket; listen to how often (seldom) a speaker uses the names of the other people in the conversation.
It's disconcerting. It's uncomfortable to listen to. It has to be some program regulation that is designed to remind us all that good old Greggo is present -- which would be helpful for flyby listeners, of which there are probably a lot -- and will be heard from soon.
It absolutely has to be intentional. Otherwise, it's just goofy. Or pathological Actually, it's goofy and pathological anyway.