Sunday, February 22, 2015
BREAKING: Bruce Gilbert Makes a Return to the Ticket -- Brief and of Uncertain Significance
This story starts in mid-December 2014.
I certainly missed this, and I don't recall any of our far-flung correspondents mentioning it, but former (and noted) Ticket Program Director Bruce Gilbert joined Cumulus as "Senior Vice President/Sports" on or around December 15, 2014.
Cumulus News -- Bruce Gilbert
That position was newly-created for him. He had previously held the same title at iHeart Radio.
So Bruce Gilbert is now officially -- once again -- a CTO (Cumulo-Ticket Overlord, for new Confessors).
So this isn't exactly fresh news.
But this might be:
A radio-industry source who has some ties to Cumulus has told me that, since then, Gilbert has been seen in the halls at The Ticket on at least one occasion and perhaps more than one. I cannot evaluate my source's credibility, but it would make some sense that, at a minimum, Gilbert would be touring Cumulus's sportsradio properties.
Does this mean his hand may be seen in some of the recent changes we have all noted?
I don't know. My source did not know. Only that his person had been observed in the general vicinity of The Little One.
Whether Gilbert was at The Ticket or not, and whether he made some, um, suggestions or not, I do think it is of some significance that Cumulus created this position for him, and that he's a Ticket glory-day program director.
So: Maybe less here than meets the eye. I don't want to overstate the significance of his possible physical presence during a Ticket visit.
But maybe not less; maybe some arse-securing is in order, as Confessors continue to urge upon us.
But in any case -- I thought The Confessor would like to know.