Monday, January 18, 2016

INVESTIGATIVE REPORT -- FOLLOW-UP -- The Bulldog Goes to "Man's Best Friend."



Some readers out in the ether don't like it when this site comments on Ticket advertisers, or think it demonstrates the crappiness of the site, or something.  Fine.  You try writing a blog about one station for six years and let's see how your topic wheel spins.

Anyway, you will recall a column back a few months ago where I questioned whether Kelly McClure, Esq., of the McClure Law Group, was actually known as "The Bulldog" as her appalling commercials claimed.  You can refresh your recollection here:

Kelly McClure Probably Not Known as "The Bulldog."

Not a long time after that column ran (but probably not because of it), she got rid of those ads, and now runs much more conventional and convincing spots with a professional announcer, some production value -- and no wolf whistles or her faux-dismissive "thanks, hmpf."  And no reference to herself as "The Bulldog."  Also does some of those spot sponsorships now -- a real member of the Ticket client list.



She still doesn't do herself a huge favor by narrating a portion of that longer ad.  It can take you a second to figure out that "prordy" means "priority" and  "custy" means "custody."

But there was still something odd about the ad.

I believe the end of the commercial issues the claim that she or the firm or something has been "board certified in family law since 1985."

I can be corrected on this, but I believe only attorneys (as opposed to firms) are eligible to be board certified if they meet certain criteria.

If we go to her website (http://www.mcclure-lawgroup.com/), we see that her firm has six attorneys.  The first line of her bio states that Ms. McClure got her board certification in 2005.  The next most senior attorney didn't graduate from law school until 2008.

Turning to her bio, we find the odd bullet item:

"Family Law Board Certified by the Texas Board of Legal Specialization
"Member Since: 1985-present"

I don't know what it means to be a "member" of the Texas Board of Legal Specialization, but I am pretty certain that it does not mean you are board certified.  In 1985, the McClure Law Group didn't exist and Ms. McClure had been out of law school for one year.  As noted, that same bio states that she did not achieve certification until 20 years later in 2005.  So what exactly happened in 1985 with the Texas Board of Legal Specialization?

To add to this mystery, her LinkedIn profile states that she has been Board Certified in Family Law since 1995.

Does it matter to the P1?

No.

Just something that struck me as peculiar.  I'm sure Ms. McClure is a terrific domestic relations lawyer.

Remember, though:  She represents "high net worth individuals."  So smoke out before you call.

"I'm know you're glad to see me, but if that's a Kelly McClure prenup in your pocket you'll have to get your jinj on elsewhere."

26 comments:

Anonymous said...

Yep, I've noticed Kelly McClure seems much more DEMURE in her latest commercials. I guess those wealthy, celeb athletes don't respond to "Better Call Saul" type commercials. I had never heard of her but in the 1st commercial she says "you've seen me in D magazine" --then que cat calls and I HAD to check her out online. And she is a hottie. But all I could think was there is NO WAY I could afford her services.

Also, speaking of commercials...does the Load Bearing Wall remover make anybody else scratch their heads. Im no Randy Cody but "Load Bearing" to me means IMPORTANT WALLS THAT SUPPORT YOUR ROOF! What happens when you get a 40 mph direct wind?? Does BOOM, take that sucker out seem like a great idea then. This caters to women cause they don't think about that kinda stuff. How many times has your wife say..."I wish that wall wasn't there so we would have a larger living area" and you reply Honey, thats what you call a load bearing wall. If yours is like mine...they don't really give a shit but for how it "looks"

And Im out the the guy who is "passionate about income annuities". Cmon man!

Anonymous said...

It can take you a second to figure out that "prordy" means "priority" and "custy" means "custody."

That is no joke! I thought the same thing P-Man! And Im CERTAIN that the previous commercial said "Board Certified" since 2005'. The 1985 is new. I agree there is something odd about it. I couldn't put my finger on it until your thoughtful commentary.

Colorado P1 said...

I am an attorney licensed in Texas and I think you are correct that only individual attorneys -- not law firms -- can become Board certified.

Anonymous said...

There might be some sort of phony certification out there that you can pay for but has no standing with the state. I was in the "Who's Who in American Fraternities and Sororities." It cost me $5.

And in case you didn't know, all of those "Best Lawyer" "Best Doctor" editions of D Magazine are nothing more than paid ads.

Anonymous said...

I am an avid Ticket listener. That being said, I can sing every jingle from the commercials without actually comprehending the words or message contained therein. One exception, deep voice load bearing walls dot com guy. I couldn't be any less interested in the service his company provides but when he repeated the website in the deep voice at the end of his spot, it made me actually listen to what the guy was saying the next 2 or 3 times the ad came on. Does anybody have an explanation why this type of contrast within an ad can encourage one to listen attentively the next time the same ad runs?

blergoyen said...

Plainsman, you should do more critical posts like this one. The humor factor is strong and the topic is highly relevant. As we all know, there are several advertisers who deserve to be evaluated.

The McClure ad with the whistling was embarrassing to any DFW resident. Unfortunately, people like her offering services to people who keep it real, people who sell crab claws, and people who pay for DNA diets and peptides all help sustain a multi-billion dollar economy around here. They'll probably be clinking scotch glasses together somewhere this week at an expensive chain restaurant.

Anonymous said...

Blueberries, pineapples, cherries, papaya . . .

Anonymous said...

@5:13, where does that drop come from? I must have missed the origin.

Anonymous said...

It's from a commercial that I won't give a free plug. I may not have it 100% accurate but it is starting to show up as a drop.

The Plainsman said...

659: I believe it's from Texas Superfoods. I am in favor of all things super, before you spend your hard earned Confessor cash on this product, you may want to look at some recent correspondence between the U.S. Food and Drug Administration and Dennis Black, TSF guru: http://www.fda.gov/ICECI/EnforcementActions/WarningLetters/2015/ucm447204.htm

dragonbrag said...

https://redd.it/41wj90

Anonymous said...

Texas Bar certifies attorneys as board certified, not law firms. Being board certified is not that important, but it does mean something. The old rule was that any attorney advertisement that specifically mentioned an area of law had to state whether the attorney was board certified or not, but I believe they did away with that.

All attorney advertisements must be reviewed by the Texas Bar before they are used. Believe it or not, this even applies to the Texas Law Hawk guy.

I am a lawyer, but I don't advertise.

The Plainsman said...

The whole thing is strange.

Her website says she has been Board Certified in Texas Family Law since 2005.

Her radio ad says 1985.

Her LinkedIn bio says 1995.

Which is the correct date? The Texas Board of Legal Specialization website says -- 1995! So why does her website cheat her out of ten years of certification? And why does her radio ad claim ten extra years?

She has a new ad with narration by her with some additional pronunciations of interest. I'll try to catch them next time around for an updated report.

East Texas P1 said...

I probably would not have posted this except Ralph made a surprise appearance on THL while they were on remote at eatzi's yesterday. He spoke a little about going back to school and there were several co-ed references from Corby, if I remember correctly.

http://www.dallasnews.com/opinion/latest-columns/20160120-ralph-strangis-an-old-man-back-on-campus-unstuck-in-time.ece

Anonymous said...

Hey music expert Corby! Hey music expert Danny!

What do you think Henley's song "Dirty Laundry" was about?

Anonymous said...

yet another reason not to like Bron Bron. He got his coach fired while their in first place in the eastern division. I hope Bron Bron and the Cavs get swept real hard in the finals by SA or GS.

Carlton said...

Difficult to determine who the most annoying person on The Chicken is....City Credit Union Lady; Load Bearing Wall Guy; or Jay Gimp. It's a tight race. TC, TD Brothers, Annuity Guy & Del Frisco Lady are also in the conversation.

Go Cardinals

Gopher said...

Please add Flo from Progressive to that list

Anonymous said...

Annuity guy by a mile. Not only issues his opinions of retirement as facts, but he's a crook.

The Plainsman said...

I get tired of the repetition of all of the ads, including the Del Frisco's ad but . . . I kind of like hearing the cheerfulness in Gina Cook's voice. I can understand why she's not a favorite with the demo, but I have a soft spot for her.

For some reason, Load-Bearing Man has escaped my hearing to date.

Shaggy said...

I still don't know why y'all even listen to ads.

Gareth Corn said...

I'm a Gina Cook P1. I agree with PMan. No one using this space to whine about Brad Thomas' ACME Sports Biz garbage?

Kyle Foster said...

The American Leak Detection spots drain my life force. The Star Wars one is horrible and the previous one where I think they turned off Niagara Falls and then did some sort of fake interview has to be the worst commercial of all time. It made no sense wouldn't turning off Niagara falls be a bad thing? It sounds like a plot one of the villains on the old Batman TV show would have hatched.

Anonymous said...

Lifetimepowertrainwarranty

The Plainsman said...

Wait, I like those "all the business about sports" Brad Thomas Acme things. They're innarestin sometimes. And they're always something new, no repetition. And Brad . . . well, you don't hear a lot of voices like that on the radio, on TV, or in your life.

Anonymous said...

I feel like I need to wipe the slobber off my radio after every Brad Thomas spot.