An anonymous commenter wrote: "The Fan is definitely not sitting around on their arse. I'm not a Fan fan (as they say), but the station and its, ahem, talent (OK, Elf and Josh are talented) are becoming more and more visible/present in the local sports scene. And doing it on very visible stages."
Yeah, that's right. Now, it's not like The Ticket does nothing. It does TicketStock. It does remotes. It does Fight Night and charity games.
But those are sporadic one-offs. And they're directed primarily at people who already listen. They don't compare with real honest-to-god systematic advertising and always-visible promotion in the competition for new ears.
Someday, the CTO are going to regret the lack of promotional and capital investment in The Little One.
Keeping up with The Fan is one thing. The Fan looks like a well-financed (or at least splashy) local sports station compared to the "little" Ticket -- a locution Mike uses sarcastically, but which is starting to feel more and more accurate.
The other -- I'm telling you, I know I am getting tiresome on this topic but this is not a small thing and is going to get bigger as time goes by -- is the appalling inattention to The Ticket's signal. We've been hearing how it's going to get better for a long time. Based on my systematic observation (i.e., driving around), it hasn't. I haven't heard a compelling rationale for not giving The Ticket WBAP 96.7 FM. (See detailed ramblings in this article from last year.)
You can say that The Ticket talent kicks Fan arse all the way to ESPN-national-feed and back, and you'd be right. But relentless promotion that is unanswered by Cumulus can't help but eventually have some effect. A crack in the windshield, a foot in the door . . . .
I'm not saying it's likely to happen soon, but when one competitor is moving and you're standing pat, and your hosts are aging, and your demo is aging, and whether you can even hear the station depends on the dew point in your vicinity on that particular day . . . .
Next thing you know, Ticket hosts aren't publicizing the latest numbers every quarter anymore.
|Abe's Gettysburg Address was more reliably broadcast than KTCK programming. |
And I think he had a sports bar.
* * *
Follow Your Plainsman on Twitter: @Plainsman1310
Email Your Plainsman: ThePlainsman1310@gmail.com