Big fan of Danny Balis. It looks like most Confessors are as well. One hears the occasional complaints about music snobbishness, but they are more than offset by those who think he is the savior of a declining Hardline. Myself, I don't even mind the aging slacker persona presented on the Orphanage. I don't care how old he is, it's not only a good bit, it's not even a bit. Like it or not, his radio personality seems entirely genuine. And he's a funny, witty guy. He pulls it off.
Which is why I get such an enormous kick out of his solo advertising spots. You can hear the struggle in his voice: On the one hand, he wants to keep faith with his sponsor and convey a sincere interest in persuading the listener to purchase the product. On the other, he wants to convey to his fans that he hasn't sold out. On top of this, he has to cram a lot of words into a short period of time, not his customary mode of expression. The result is a not-unpleasant but somewhat unctuous semi-ironic tone, vaguely intimate and strongly inflected, that hopes to please the sponsor while nudging the P1 in the ribs.
I had to laugh listening to the Park Place Mercedes-Benz ad driving in the other day. I pictured Danny returning to his apartment in his 2-Series after a long day of broadcasting, producing, and careful show prep. He turns on his laptop and sees a long list of P1s who have e-mailed him at his Park Place address, requesting his urgent assistance in purchasing a new Mercedes-Benz as he invites them to do in his ad. I picture him opening each email, carefully examining the preferences and desires of each Mercedes-needing listener (they must be countless in The Ticket's demo), cross-referencing that data with the inventory at Park Place Mercedes, and selecting the exactly appropriate sales consultant to arrange an introduction for the corresponding P1 – or, in Danny's phrase, to "hook you up." It's an amazing service Danny offers, allowing the P1 to take advantage of his close professional connection with the doubtless hard-to-reach members of the Park Place Mercedes-Benz sales department.
Love it. It's Great to Shop at The Ticket.
|Danny B with Another Fine Park Place Brand|
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