This is the most important day in Ticket history next to the day it first signed on. More important than any of the acquisitions. More important than any of their physical moves.
The Ticket finally has a long-pants signal, 96.7 FM.
This instantly renders 1310 AM irrelevant, except perhaps in certain pockets south of the metro. And from their discussion of the inauguration of 96.7 FM during Muse in the News this morning, you can tell that the Musers, at least, know it.
Alas, Your Favorite Website did not receive the acknowledgment it was due for sparking demand for this precise change starting in 2011. They all laughed . . . .
The signal was clear as a bell all the way downtown -- and, as Junior said, in the parking garage and in my high-rise office.
I do wonder if Cumulus will take a run at the Mavericks when their 103.3 contract is up, since The Ticket may now be heard at night throughout Cool Metro. I suppose the the Local Management Agreement (LMA) Cumulus has with ESPN for 103.3 plays into that decisionmaking somehow. Can't see them going for the Rangers -- too many day games.
Would Jerry consider a return to The Ticket for the Cowboys now that it has a long-pants signal? Mm, guessing no, but Jerry is a practical man, if not a farsighted football man. We'll take a look at the technical considerations some other time.
Gotta be one T.C. Fleming.