Friday, July 3, 2009

Listening Too Hard -- (2)

Why are there so many edits in those Bob Tomes Ford (in McKinney) commercials? There was one sentence in today's ad where there were at least three or four obvious edits. It is hard to imagine that just speaking the sentence could have sounded any worse. Sometimes ads get edited for length, small pauses being eliminated to cram everything into the spot, but this didn't sound like that. Or maybe it's just that his voice, which is very sing-songy, doesn't lend itself to smooth edits.

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