This may not be worth a separate post, but twelve hours later, I'm still shaking my head.
Last evening I saw the most appalling few seconds of video it has ever been my misfortune to view.
Can you guess what it is?
You got it on the first try!
It's the "Chariots of Fire" advertisement for RaGE.
Richie, Greg, Sybil, Armen, and a guy or two I don't know, running around on a football field and crashing into one another with the "Chariots of Fire" theme playing in the background.
The distance shots are in slow motion and quickly cut away from. You can't really fix on anyone's face.
The close-up shots are also slow motion and quickly cut away from. You can't really fix on anyone's face.
The running and crashing-into-each-other shots are shot so . . . You can't really fix on anyone's face.
It's around 20 seconds and they cut away so frequently that . . . You can't really fix on anyone's face.
So the point of doing a visual ad thing for a personality-based program is . . . ?
Let's play Fun with Adjectives: amateurish, ineffective, embarrassing, ill-conceived, irrelevant, cheap-looking, thrown-together, desperate.
There is only one part of RaGE I would want to embrace, and they didn't even manage to employ her charms to advantage.
They decide to do a TV spot, and this is the best they can do. Fake enthusiasm, fake camaraderie, and no indication of what these running-and-jumping-and-crashing people actually do.
Don't believe me?
Jaw-Dropping RaGE Ad
It's over. It's got to be over.