We've taken a passing interest in the on-air postings for positions with Cumulus and the stations. There's the chief engineer slot, and they're also looking for an IT guy, sounds like. Both sorely needed.
We hear the Ticket guys griping about Cumulus corporate practices, and we've observed some ourselves, so it's amusing to hear these ads talking about what a fabulous place Cumulus is to work. Maybe it is, but the contrast between recent events and the bubbly self-promotion of the ads is amusing.
Lately, we've heard i93 trolling for sales guys on The Ticket. My question is this: The ads state that i93 is the "third-most listened-to" station in DFW. When I go to this site
I see a listing of stations with an "AQH%", but those rankings don't match up with the "cume" numbers, which I assume represents listeners. Based on the cume numbers, KLIF- FM does indeed appear to be the third-most listened-to station, although down in the listings.
In fact, i93's "cume" is about triple The Ticket's.
Now, we all know that the 25-54 male demographic is the most desirable, and Thc Ticket rules there. My question for a radio guy is: how should we read these tables? What is the relationship between the AQH% (and what is it?) and the "cume," and what is their relative importance to advertisers? Why does The Ticket appear so far down on this list, if it is so dominant in the most significant demo?
Thanks in advance.