I've posted and reposted a couple of articles criticizing The Ranch Report as dull and uninformative here and here. I heard something today that changed my viewpoint.
Norm had The Musers' slot today and when Archer came on with TRR, he was sharp, engaged, full of opinions and information on The Cowboys. Even kept me in the car at Kroger until he finished up.
What was the difference?
The difference was that Norm was prepared and was himself interested in what Archer thought. The Hardline, bless them, sleepwalks through these segments as thought they were sponsor-driven diversions from their own showgram, which they probably are. Norm had questions ready to go, and they were specific and aimed at mining Archer's inside knowledge. The result was an interesting interview and a showcasing of Todd Archer to good effect.
Lesson: Segements, including segments with outsiders, and including repeating and scheduled segments, benefit greatly from -- this is probably going to get bleeped -- show prep. Today's show suggested that my focus on Archer's indifferent performances was too narrow -- a little help from the hosts might bring his bit to life.
Hope everyone has had a Ticket and safe Labor Day.