Radio -- it's a tough business. Really tough. Lotta people want to get into show biz, and they'll do anything to get a foot in the door. Once there, they find they have to continue to work for non-celebrity wages to keep the gig.
Danny Balis, in my judgment one of the most compelling broadcasters in Dallas (and one of the most misunderstood -- I'll hit this topic another time) -- let slip a few days ago that he makes $30,000. I don't know if he was making a humorous point in the context of what they were discussing at the time, but it had the ring of truth. (I think he says he makes more from his music than from his Ticket engagement.) And I'm guessing, but I doubt Cumulus has included in his compensation package a piece of Hardline-generated profits. (Sometimes I wonder if Grubes has him on retainer.)
Anyone following the Greggo-Hammer-HeeHoo saga has already read Richie Whitt's (rather balanced) account of HeeHoo's phone call to him to report on the climactic meeting with John Clay Wolfe. Wolfe was offering $24,000 plus a share of the profits -- in other words, a piece of the show, a nice incentive for good behavior -- and some pretty stiff disincentives for bad behavior. Faithful Confessors are aware that I believe HeeHoo to be a genuine radio talent, but man -- nine days and he's out. Show of hands please -- how many of you out there think he put gasoline in the diesel's tank? Yeah, me too. And he and his Significant Frail held firm at $104,000.
Couple of questions:
How many stations did HeeHoo think Wolfe was going to sign up in nine days?
How did HeeHoo and the Significant Frail settle on $104,000?
What is the approximate magnitude of advertising revenue HeeHoo and S.F. believe to be generated by a one -- one, that is -- kilowatt AM station in the Seymour/Wichita Falls metroplex? Makes The Ticket's anemic collection of signals look like a freakin' blowtorch. I don't know KSEY's target demo other than guys trying to sell 2004 Sentras (not . . . that there's anything wrong with that), but I suspect Arbitron has detected a significant bovine share.
Sometime Confessor "insider" suggests in a comment that there's a Wolfe-to-HeeHoo email detailing additional Wolfe proposals to keep HeeHoo before the microphone.
I certainly hope so. Barb Smith seekers aren't going to drive traffic to this site forever.