. . . make YOU want to reach for a Coors Light? Me neither.
I am trying to picture the brainstorming session at the ad agency:
"We want to appeal to the kind of guy who likes to hang out with guys who sound like they gargle with coal dust and speak in a loud, falsely-enthusiastic and borderline accusatory tone of voice."
"Only one way to go -- we gotta reach out to Coach Green."
"That's genius. And isn't he completely out of NFL and NCAA coaching?"
"Who knows? I envision the Coors Light drinker as a guy who identifies strongly with terminated pro coaches who, unlike other terminated pro coaches, can't even manage to hang around the league as an assistant or front-office guy or find a college gig."
"I hear ya, bro. Hey, his Facebook fan club has 17 members! Before we run Coach up the flagpole any further, anyone know if he's already fronting a competing insipid brew?"
* * *
Unfair, I know. Coach Green may be a great guy. Probably is. And you know . . . maybe hearing that desert-floor voice demanding that you drink Coors would make you thirsty.
And come to think of it -- the ad did make me remember the product. So maybe those ad guys knew what they were doing after all.